Clarity over noise
Give people fewer, better signals with enough context to make a sound call.
Analytics should help before the month closes.
Cinderline Operations was founded to make operational analytics usable during the actual workday—not just something reviewed after the consequences are already visible.
Our point of view
Useful beats impressive.
We bring fragmented logistics signals together, then make the important work legible: what changed, why it matters, who owns the response and whether the response helped.
Accountable action over passive reporting
Every meaningful exception should have a clear route to ownership and follow-through.
Practical systems over dashboard theater
Build for real shift rhythms, imperfect inputs and teams with work to do.
The people behind the practice
Seven perspectives. One operating purpose.
Eleanor Grant
Chief Executive Officer
Eleanor began her career coordinating regional freight operations, where she saw important decisions buried in end-of-month reports. She leads Cinderline with a focus on practical analytics, durable customer relationships and making the operating day more manageable for teams moving essential goods.
Marcus Hale
VP, Product Strategy
Marcus works with dispatchers, planners and product designers to turn recurring workarounds into clear software workflows. He has spent more than a decade shaping tools for time-sensitive operations and believes the best interface is the one that makes the next action obvious without demanding extra attention.
Priya Whitmore
Director of Logistics Intelligence
Priya leads the design of Cinderline’s operational measures and exception models. Her background spans network planning and applied analytics, and she is especially interested in separating meaningful service risk from the everyday variation that overwhelms operations teams.
Daniel Reeves
Head of Customer Operations
Daniel guides implementation from discovery through steady-state adoption. He has partnered with distribution and carrier teams through system changes, network growth and difficult peak seasons, translating customer feedback into pragmatic rollout plans and accountable support routines.
Harriet Collins
Principal Data Engineer
Harriet builds dependable data foundations for operational decisions. She has worked across event pipelines, warehouse integrations and data quality programs, and brings a disciplined approach to making source information traceable, timely and understandable to both technical and frontline teams.
Owen Fletcher
Director of Warehouse Systems
Owen brings deep facility experience to the way Cinderline represents receiving, staging, picking and dispatch. He has led warehouse system deployments and process improvement efforts, keeping product design grounded in shift realities, equipment constraints and the pace of a live dock.
Sophie Bennett
Customer Enablement Lead
Sophie helps supervisors and planners build confident habits with new operational tools. Her work combines practical training, shift-huddle design and careful listening; she turns early questions into clear learning materials that respect the time pressure of frontline teams.
Work through a real operational challenge
Talk with our team ↗